Jaali Bean by Steve Todesco

Steve Todesco Spotlights The Jaali Bean Brand Development

Steve Todesco, the architect of the awarded project Steve Todesco's Jaali Bean Brand Development explains, Jaali Bean partnered with Kaleidoscope for an ongoing brand identity and packaging design engagement. The Jaali Bean brand name was inspired by the transformative idea behind the Hindi word jaali. Taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful & intriguing. Utilizing a contemporary palette and a simple design language, the packaging graphics further convey Accessible India. The photography suggests fresh and homemade. The rich textured background and sophisticated details create a distinct package design. .

Jaali Bean by Steve Todesco Images:

VIA: http://competition.adesignaward.com/design.php?ID=26678

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